
Discover more from Bret Morgan
What Iām Thinking About
I loathe the concept of āhustle cultureā and if you have been following me for even a short amount of time, itās pretty clear that I firmly reject it.
I think the notion of 50+ hour work weeks are bullshit and I donāt believe productivity can be measured by the amount of time you put into a task.
If you are running a business, time in should not be a metric of your pay.
Or put into simpler terms ā Your business shouldnāt need you.
I view individuals who refuse to implement systems and processes less as entrepreneurs and more as employees who have successfully created a job for themselves.
Is there a problem with this?
Certainly not, but this doesnāt offer me the liberation I seek.
I think there is more to life than being a proverbial āfire extinguisherā who needs to remain close to the day to day operations of their business.
I admire and respect an entrepreneur who can disappear to Europe or Asia for a month while their business thrives.
Iām in awe when someone can do it for 6 months or a year.
Thatās not to say that that I am a stranger to hard work ā I find very little more rewarding than rolling up my sleeves and jumping into the trenches of a new endeavor.
I love the feeling of being āin itā and creating something new to share with the world.
However, once the problems have been solved, my priorities quickly shift to developing processes and building a team to manage them.
Iāll still lend my support and push forward with business development, but in the end, my goal is to build something that can sustain without me.
My end game is self obsolescence.
Something Iām Excited For
This past week I picked up an entry level podcast rig consisting of a Zoom H6 Recorder and a Shure SM58 Microphone so I could expand my experiments with content creation into audio and, eventually, video.
Stay tuned over the next few weeks and months as I start to play around with some additional formats for sharing my thoughts.
In the meantime, Iām looking for recommendations on editing tools such as Adobe Audition, Riverside.fm, Audacity, and more so if you have something you love, please reach out.
Something Iām Reading
Ok, Dishoon may be a cookbook but it also can be described as a love letter & walking tour of South Bombay. I have yet to make it to India so for now I like to explore it through itās regional culinary traditions and doing my best to replicate them here in New Jersey.